We were recently introduced to the incredibly inspiring Alice Holland-Lu, founder of The Female Archetypes, a beautifully thoughtful brand born from Alice’s own journey through motherhood and the ever changing experience of a woman’s body.

After welcoming her two children, Alice found herself facing a familiar wardrobe dilemma: the clothes she once loved no longer fit or flattered her postpartum shape. Disappointed by the lack of stylish, high-quality options that embraced her new body, she had an insight we can all relate to- our bodies shift and change, not just after motherhood, but as life unfolds.

Enter The Female Archetypes: a brand that celebrates this evolution. From timeless trench coats to effortlessly chic denim, each piece in the collection is designed to adapt with you. We adore the thoughtful use of adjustable silhouettes that flatter sizes 8–18, meaning one garment fits a range of sizes and stages, eliminating the need to repurchase or replace as your body shifts.

Not only is this kinder to your wardrobe and wallet, but it’s a sustainable step forward, less waste, less overconsumption, and far more intention. It’s clothing that feels as empowering as it looks.

A truly beautiful blend of style, substance and sustainability  and a brand we’re proud to champion this month.

If you’re ready to elevate your wardrobe with timeless, body-loving pieces, explore more at thefemalearchetypes.com.